The spots were successful in dealing with the delicate issue of calling for sperm donations, as can be seen from the data:
- 1000 visitors on the page daily
- the visitors spent an average of 15 minutes on the page
- 180 online registrations
- the lowest CT cost to date on Facebook: HUF 7.0 (EUR 0.02) per click.
The campaign ran for two weeks, after which it had to be discontinued, since the laboratory became fully booked.
Concept, copy, graphics and animation: István Baranyai and Sándor Pelsőczi, music: Győző Váczi, partner: Uniomedia.
“The Effie Award is one of the outstanding competitions in marketing communications. The only professional acknowledgment that focuses on the real aim of the communication: effectiveness and business success. The main pillars of Effie are objectivity, independence and transparency.”