Projects - Viagra

Viagra porcelain coffee cup Viagra porcelain coffee cup

Viagra porcelain coffee cup

We have given a discretely effective presence in the doctor's office for Pfizer's legendary “blue pill.”


The elegant, everyday object creates the perfect excuse for the male patients to overcome their possible shyness over the delicate issue and broach the subject, so that the consultation, examination and treatment necessary for the solution of the problem might begin. In this project we designed the coffee cup, the saucer, the wrapping paper and the paper bag. The logo is small and not emphasized; for effective branding we created the abstract, modern pattern on the porcelain using the characteristic shape and color of the pill.