Leben(s)zeit gGmbH
The two not-for-profit organizations, Leben(s)zeit gGmbH and its sister company Menschen(s)kinder gGmbH, needed an integrated but differentiating image. Their logos had to be improved in a way that ensures the continuity of the identification and the well-earned brand values. In the execution of the brochures we took care to differentiate between the target audiences – state departments and civilians – by fine-tuning the design to the respective messages.