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We won a Golden Effie We won a Golden Effie

We won a Golden Effie

Our campaign “We Need Your Sperm” created for Krio Institute has won the Golden Effie in the low-budget category.

Effie

The spots were successful in dealing with the delicate issue of calling for sperm donations, as can be seen from the data:

  • 1000 visitors on the page daily
  • the visitors spent an average of 15 minutes on the page
  • 180 online registrations
  • the lowest CT cost to date on Facebook: HUF 7.0 (EUR 0.02) per click.

The campaign ran for two weeks, after which it had to be discontinued, since the laboratory became fully booked.

Concept, copy, graphics and animation: István Baranyai and Sándor Pelsőczi, music: Győző Váczi, partner: Uniomedia.

“The Effie Award is one of the outstanding competitions in marketing communications. The only professional acknowledgment that focuses on the real aim of the communication: effectiveness and business success. The main pillars of Effie are objectivity, independence and transparency.”