Projects - Dilatrend

Dilatrend campaign Dilatrend campaign

Dilatrend campaign

Brand communication, brochure for general practitioners and press ad design, image maintenance.

Dilatrend

We communicated the benefits of Roche's original drug compared to generics. In the campaign we associated the logo with a symbolic figure, which shows the body's vascular system, the organs targeted by the beta blocker blood pressure medication.